Ep 29: The Life of an AR Creator on Snapchat
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Are you familiar with the potato filter that captured the hearts of millions across the world? Well, the mastermind behind that and many of your other favorite Snapchat filters is here on the Social Complex Pod today to talk all about the wild world of AR – Phil Walton.
Phil Walton is Snap AR Creator Ambassador, whose work was featured on the Super Bowl, Saturday Night Live, Nickelodeon, Late Night Talk Shows, Viral Tweets, and Japanese Music Videos. His creations have been enjoyed around the world, with over 6.8 billion views. His distinctive style has become the favorite of Twitch streams, Zoom calls and social media content around the globe, with users spending 1,470 years of time using his Lenses in Snap Camera alone. He’s the author of two books, The Ultimate Guide to Snapchat and Creator’s Guide to Snap Inc,’s Lens Studio. Phil is also the owner of his own Social Augmented Reality development company, The Augury.
In this episode, we dive into the world of AR on social media, and how this creative outlet took Phil down a new career path, how creators of AR build a portfolio and monetize their creations. We discuss the state of copyright on creators in this growing space, as well as opportunities for how brands can elevate their customer experience with AR anytime, anywhere.
To connect with Phil, click here.
To see the iconic potato filter, click here.
To view the custom Snapchat filter from Phil for this episode (The Social Butterfly), click here.
Shop Phil’s books here.
To connect with Hillary, click here.
Read more about Social HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
Oh, and if you listened to the episode and want to see the AI-generated art from Phil… you’re welcome.
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I'm Hillary.
Behind social hq
I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?
