The world is rapidly changing every day. Is your marketing keeping up?

Your consumers expect a lot from you. They expect a response on Twitter in minutes. They expect to be informed of new products and services when they become available. They expect entertainment with each scroll on their newsfeeds. 

Our mission is to create and communicate with your audience in a way that exceeds their expectations. How do we do it?

Using consumer trends and digital buyer data, we get to know exactly where your audience is and what makes them tick. From the platforms they frequent, to the ways they interact online, we use this data to create a custom plan and team for your brand to build credibility and awareness with them online. 

The secret to the Social HQ sauce is in the team. We complement your in-house talent with our communication experts to build out the full-service social media team your brand needs. So whether you need a blend of social media expertise, or simply influencer management, we have a solution for you. 



Our Social HQ experts include:

• Content Strategists
• Social Media Managers
• Influencer Managers
• Engagement Specialists
• Graphic Designers
• Copywriters
• Production Artists
• Videographers
• Photographers
• Data Analysts

Hi, I’m Hillary Applegate.

I help brands connect with their consumers creatively online so they can accelerate sales and brand growth. 

After working for both brands and agencies, I noticed the universal frustration of brands: staying ahead of the rapid changes that social media drives. Companies are constantly evolving, but in order to stay relevant they need the agility and speed that social media demands. They can't keep up without a team of experts who understand how it all works--from understanding trends on TikTok to knowing which technology will be useful for their business six months from now.

Launching Social HQ was my response to the declining interest in traditional advertising from consumers. Users expect human responses and humanized brands that understand their unique challenges. I wanted to offer a new way for brands and marketers alike to reach their customers through social media today, as well as get ahead of the curve with where they’ll be tomorrow. Our brand partners have gone from frustration with growth to a clear vision for their social media communities, and I can’t wait to help you achieve it, too. 

I live in Austin, TX

Here's a few things about me that you may not know:

with my wonderful husband, cat and dog. (And severely underestimated the exhaustion that is puppy raising !!!)

I’m an Airbnb co-host

of an adorable little home in the historic district of Phoenix (be sure to visit the Phoenix Bungalow!)

I’ve always been known as a “documenter”

and make a recap video each year to round up all the videos and moments with family and friends from that year. It’s my own way of capturing memories and feelings throughout the years, and is a creative outlet I look forward to each year. 

Every day I get to be a part of building communities, helping brands find their little corners of the internet where they can connect with buyers to drive loyalty. Call me a matchmaker. 

Curious to see what this creates? Here is some recent campaign data:

613%

return on ad spend
for digital ticket sales

1,850%

increase in brand mentions
year over year

100%

client retention
for social hq clients

The thing is, it doesn't have to be this way.

You don’t have to create thankless content every day, waste time with posts that aren’t driving conversions, or lose buyers to competitors online who are working with massive budgets. Imagine if instead you had a turnkey solution for social media that maximized the impact of each impression, each mention and each interaction. Your community of buyers is out there. Why not turn them into advocates for your brand?

I bring over a decade of experience in strategic social media which has allowed me to expedite the growth of brands who are looking to stand out among the competition and connect with their buyers.

From salad kits to season tickets, I’ve gathered experience in a variety of industries, including brands like...

While each client and industry has their own unique challenges, the one thing they all had in common was an audience online that was craving connection and community.

And lucky for me, we got to deliver just that. 

But really, I do this because...

I want to improve the customer experience (known as “CX”) on social media to make it an enjoyable place to be. CX has become a buzzword that every business appears to be developing a strategy for. How many businesses are factoring social media into this equation? For so many companies, social media teams are still the last ones to know about high-level strategy changes. But when it comes to understanding your customers - they're first in line!

I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two way street. 

That’s what I love about social. I mean, when’s the last time a billboard responded to your question? If you feel the same, I'm so glad you're here.

Think you know social?

true or false?

Americans spent more than an average 1,300 hours on social media in 2020. 

Americans spent more than an average 1,300 hours on social media in 2020. 

true!

false

It's true!

next q

Americans are predicted to spend a lifetime average of 4 years and 3 weeks on social.

Americans are predicted to spend a lifetime average of 4 years and 3 weeks on social.

true!

false

it's false! americans are predicted to spend 5 years and 4 months on social.

next q

98% of Pinterest users have tried the things they saw on the app.

98% of Pinterest users have tried the things they saw on the app.

true!

false

It's true!

next q

90% of Instagram users follow at least one business account.

90% of Instagram users follow at least one business account.

true!

false

It's true!

next q

1 million hours of videos are being watched on YouTube every day.

1 million hours of videos are being watched on YouTube every day.

true!

false

it's false! actually, one billion hours of youtube videos are watched every day.

back to start

put your skills to the test!

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