LinkedIn is arguably one of the most underrated social media platforms, especially for B2C brands. And while it’s more popular for sales executives and B2B corporations, the adoption rate of brands pales in comparison to the adoption rate of professionals. So if your employees, partners’ employees, and industry experts are there… why isn’t your brand? […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?