If you’re a brand builder, you can’t sleep on TikTok. US users are flocking to the short-form video platform, where creators range in age, interest and follower count. Here are the quick stats: TikTok has over 800 million active users across the globe, with an estimated 80 million in the US in 2020. Age groups […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?